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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice. “I need to know what’s being said about my company, our competitors, and our category in social media. Where is this chatter occurring?”

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Don’t be a Pest with “This Social Media Stuff”

Janet Fouts

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. They were ignoring her. Several other people in the room commented they had similar issues.