Brands Comments CoTweet Social Media Management 
Convince & Convert
MAY 20, 2012
There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice. If I’ve overlooked your favorite, please leave a comment. What words are used in association with our brand? Where is this chatter occurring?”
Janet Fouts
FEBRUARY 16, 2012
One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. She’d send them emails with links to blogs they could comment on, tweets for their information, etc. Several other people in the room commented they had similar issues. They were ignoring her.
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