Brands Conversation UGC Virtual World 
Sprout Social
JANUARY 19, 2023
According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.
Ignite Social Media
APRIL 27, 2017
After listening to the announcements and processing what we believe this may mean for marketers like us in the social space, we’ve distilled it into 3 key announcements and implications for brands. All of these enhancements will require Facebook approval, meaning Facebook will be limiting overly branded applications of the technology.
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