All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. Brands see a 78% lift in conversion rates when customers interact with UGC.

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! In the following post, we look at 5 creative uses of UGC marketing to grow your business online! What is User-Generated Content (UGC)?

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Personalization vs. UGC: Which Resonates Better With the Modern Shopper?

Pixlee

Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. With UGC gaining popularity in recent years, the dilemma that marketers face is which works best with modern shoppers, personalization or UGC? UGC Advantages. UGC cons.

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How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

This disconnect results in underutilization of their UGC, leaving money on the table. However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content.

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3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. For brands, it’s a powerful marketing technique that can double conversion rates and increase average order value. To maximize your team’s success with UGC, consider these common challenges before getting started. Repeat customers tend to spend more, so don’t let lengthy purchase paths hurt conversions. Brand Marketing

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5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. Learn from these five common mistakes brands make with social media ads and how to avoid them.

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What’s New at Pixlee: 6 Features that Redefine UGC

Pixlee

Between CES and NRF, we’re seeing innovative applications of technology that make brands stand out from the competition. Again, not easy to scale when you’re trying to quickly drive more conversions from your paid social efforts. AI Powered UGC. UGC-Powered Email.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy.

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. Influencer content created by brands is found to be more authentic to younger consumers.

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How to Legally Repost User-Generated Content on Instagram

Later

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. And this type of UGC is usually found by checking your tags and mentions.

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. You want to warmly and genuinely converse with them. Okay, so, you’ve compiled a library of UGC.

Product ratings and UGC both work, but can they work together?

Pixlee

Displaying them almost seems counterintuitive to the clean, conversion-oriented design most Ecommerce sites strive for. You’re not going to get someone to buy that many times unless they feel connected to a brand ”.

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7 Powerful Ways to Boost Conversions on Your Ecommerce Site

Pixlee

A brands website is a huge part of a company’s success. Luckily, there is a lot you can do to make users spend more time on your website to increase your chances of conversion. A clean webpage design can help increase conversions and establish credibility.

Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

As consumers squeeze into the big-box retailers and place an overwhelming amount of online orders, digitally native brands are forced to compete to get items in their customer’s carts. Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%.

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How Marketers Can Drive More Conversions with Inspiration Galleries

Pixlee

Morphe’s innovative e-commerce strategy has allowed them to grow into a top brand featured by celebrities & industry luminaries, and emerge as a leading digitally native brand. How Marketers generate huge ROI from UGC Inspiration Galleries.

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Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

Prepare for 2019 by reviewing the best practices every brand marketer swears by. Use UGC to Boost Conversions. Brands that use user-generated content (UGC) see at least two times higher conversion rates as opposed to traditional model or stock photos. Try adding rich UGC to your emails to showcase your products in an authentic manner. If you buy an email list from a third party, you can’t be sure the people on it will be interested in your brand.

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Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Once someone has converted, the next ideal step is for that customer to turn others on to the brand or product. Ask for UGC.

How to Listen to Social Media Conversations for Your Best Content

Ignite Social Media

You’ve heard the term social media listening , but is your brand doing it? As a community manager at Ignite, monitoring social conversations is second nature, but I’ve noticed that’s not the case for many brands. Some brands may only be on one social media channel because (understandably) that’s all they have time to manage. But what they’re missing out on is the conversation that is happening about their brand, whether they are present or not.

Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. UGC provides a seal of approval from guests that an experience is worthwhile. Brands can gather UGC in a number of ways. Brand Marketing

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? Marketing pros are always striving to build bigger and better brands. Avoid earning followers for brand vanity purposes.

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Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . times more online and in social conversations about purchasing recommendations than the average user. UGC is Credible.

How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss. How can your brand appeal to these paw-rents? Brands Who are Winning with Pet Lovers.

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. If you’re looking for inspiring brand content on Instagram, look no further than Airbnb.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. Brand Marketing

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2019 Influencer Marketing Trends for Brands

Pixlee

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations. In 2019, more brands will be able to show returns from Instagram, if they’re making the best use of the platform. In fact, brands like Morphe Brushes are already seeing awesome returns from their 7.5 What does this mean for brands?

How to Attract the Right Influencers When Promoting Your Brand

Pixlee

The relationships that brands build with influencers can create irreplicable value when executed well. When building a successful influencer program that grows relationships and boosts sales, here are the things brands need to consider with the influencers they work with.

Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX

Ignite Social Media

In the spirit of testing and learning, we tried many different tactics to drive conversions of their travel guide and sign ups for their newsletter.

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5 Never-Fail Tips for Crafting Compelling Branded Content

Pixlee

The Michelin guide remains one of the first examples of content marketing, as the Michelin Guide has its own brand of excellence surrounding it. Like the Michelin Guide, telling your brand story through a value-added content can be a cost-effective and impactful way to drive business. One of the best ways to ensure success in this is to emulate or collect your current customer’s stories through User-Generated Content (UGC). Airbnb has mastered brand storytelling.

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Trendjacking: Jumping In on Internet Culture & 3 Brands Doing it Right

Pixlee

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Using trendjacking often provides simple and easy content for your brand to publish.

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How 8 Brands are Using Linkin.bio to Sell on Instagram

Later

In the following post, we look at 8 brands that are using Linkin.bio to sell on Instagram: How to Sell on Instagram with Linkin.bio. When it comes to promoting products on Instagram without being overbearing or pushy, few do it as well as direct-to-consumer underwear brand MeUndies.

Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Known primarily as a denim brand, Madewell centers its Instagram content around jeans.

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Why UGC is Powerful for Beauty Brands.

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Instagram’s Shoppable Feature: What it Means for Brands

Pixlee

While engagement on social media is important for brand affinity, it’s even better when social media marketing can be directly tied to sales. The feature aims at making it easier for brands to sell their products directly from the social media platform. What this means for brands.

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. This level of transparency helps to foster brand loyalty and provide validation that is essential to purchase.

How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. That means building awareness and perception of our brand as well as creating raving fans. Why brand authenticity matters on social media. What are your brand’s values?

What Supergoop! and Imperfect Produce Have in Common: Breaking Down the Top 30 DTC Brands of 2019

Pixlee

Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! Brand Marketing

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How Travel Brands Can Drive More Bookings for Spring Break 2019

Pixlee

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Here are the top trends and tips brands are using to gear up for the spring break rush. . Drive Better Conversions with Scalable Authentic Content.

9 Brands Doing Unique Things on Social and What We Can Learn from Them

Hootsuite

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Reformation uses UGC to sell clothes.

3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms. These examples show how three brands boosted e-commerce sales with user-generated content.

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The Top User-Generated Content Campaigns of 2019

Pixlee

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. This unique once in a lifetime experience is open to anyone and it’s a UGC goldmine.

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