UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen
Proactive Report
MARCH 18, 2016
Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. comScore). Why does UCG work better than branded content as a Digital PR tactic?
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