UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen
The Proactive Report
MARCH 18, 2016
comScore). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. The goal was to leverage positive sentiment from # WestJetChristmas and drive visits to the brand website and engage them there.