UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

comScore). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. The goal was to leverage positive sentiment from # WestJetChristmas and drive visits to the brand website and engage them there.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

comScore). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. The goal was to leverage positive sentiment from # WestJetChristmas and drive visits to the brand website and engage them there.

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