article thumbnail

Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

article thumbnail

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

Tell the story of the brand through the people who are its heart: employees and customers. If you get those right it's a marketing two step along the way to making the cash register ring. Determine how graphics as linked to content can align with your brand values brand promise. Board and Pin Creation.