Brand Monitoring, CPM, HootSuite and LinkedIn

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Brand Monitoring

CPM

HootSuite

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. LinkedIn is, of course, the top social media platform for B2B marketers.

Research

Research Report Social Media CPM

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

OCTOBER 28, 2019

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics

Metrics Social Media CPM CPC

Social Media Informer

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

19 Social Media Metrics That Really Matter—And How to Track Them

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