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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. The most-commonly used are Hootsuite (10.8%), Sprout Social (20.2%), and Buffer (13.9%).

Research 263
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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

Thinking ahead about how to respond when a troll or PR nightmare comes along will help your brand appear as level-headed as possible if trouble starts brewing. Ask your community questions and shout-out major contributors. Of course, not all brand-building happens online. Try Hootsuite free 7. Run a giveaway or contest.