Remove Blogosphere Remove Communities Remove comScore Remove Influencer
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Debunking Five Social Media Myths

Socialized

The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. 12 in Why Email No Longer Rules , “Email has had a good run as king of communications. When you’re communicating online, people are judging you. E-Mail Is Dead. The CEO Needs to Blog. That was three years ago!