Remove Blog Remove Influencer Remove Privacy Remove Social Capital
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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community. Measuring online influence.

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Klout and the Reality of Return on Influence

Convince & Convert

Jay: Which brings us to today’s book, Return On Influence. There was a reason why nobody in social media has written a book about the nature of influence. I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. There are a lot of issues, as you know, with privacy.

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