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How to Manage 19 Social Media Channels

Convince & Convert

Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. These blogs have their own bifurcated social channels, as well. Social Media Number of the Week: 27.

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How digital content creators are reshaping brand strategies

Sprout Social

Today, over 50 million people on social media identify as content creators. As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy. Blog posts.

Strategy 117
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Your Blog as Part of an Overarching Business Strategy

ProBlogger

So you have a business blog (you DO have a blog for your business, yes?). In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. Today is also not the first time somebody tells you a blog will bring several advantages to your business. So, your blog fulfills the role of….