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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This includes best practices, strategy, online tools and platforms, content formats, and more. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. They are skilled storytellers.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce.

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The 17 Best Social Media Management Tools

Webbiquity SMM

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Sample review: “Buffer is a great automation tool.