Jason Yormark

JULY 22, 2009

Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over. Actively pursue users, followers and engage in conversations, even if it doesn’t directly relate to your product or service. month option that is ad free.

Communities 190

Communities Tools Strategy Message Boards 190

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Viper Chill

OCTOBER 26, 2009

I completely believe in honest engagement and quality content to help you rise about the competition. Even if you’re not going to start a blog, authors of these sites are very often the influencers online and with real people behind them, you have someone to engage with.

Forums 76

Forums Influencer Avatar Blogger 76

Viper Chill

APRIL 26, 2010

The more likes and diverse comments you get on an update, the more homepages it is shown on, so try to ask engaging questions that get people involved. Use it to engage your audience (on a Fan Page) with questions, contests, photo and video sharing and sharing relevant content that makes people want to keep coming back to your page.

Social Media 80

Social Media Strategy Digg Forums 80