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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Even if budgets are tight, find a way to build consistency across the various platforms. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Basically anything that is seen or heard should be consistent. Be relevant. Integrate to reinvigorate!

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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

How to leverage natural conversation for customer research. How to create a target customer profile. What is audience marketing. What is an audience first marketing strategy. What is target marketing. What is a buyer persona. How to leverage email marketing for customer research. Tips to conduct focus groups on little or not budget.