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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Brands 118
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The Metaverse: What it is and why it matters for brands

Sprout Social

To put it simply, the metaverse is an all-encompassing term that refers to immersive, hyper-realistic virtual environments where people can interact via personalized avatars. The book described the metaverse as a digital world that exists parallel to the physical world, with the ability to visit virtual spaces at will.

Brands 116
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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

In case it isn’t obvious, Facebook wall posts are completely public to all your friends (unless you tweak your privacy settings). Add an avatar and a bio at the minimum. It’s important to understand the communities you contribute to and to understand the rules of the sites that you target.

Handbook 279