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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Even if budgets are tight, find a way to build consistency across the various platforms. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Basically anything that is seen or heard should be consistent. Then narrow it down to three words.

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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

How to leverage online communities to research your dream customers. How to leverage email marketing for customer research. Tips to conduct focus groups on little or not budget. Importance of social listening to learn about your customer. How to tap into industry reports for customer research.