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5 Reasons TikTok is Intimidating (in the BEST Way Possible)

Hootsuite

Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic. The entire platform is designed around the idea of recycling, remixing, and collaboration. Authenticity rules on TikTok. The best equipment for filming is something you’ve already got: a mobile phone.

B2B 97
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35 Instagram Features All Marketers Should Know [2023 Guide]

Hootsuite

Desktop publishing In the days of yore (aka, pre-2021), you could only publish to Instagram via a mobile device. This feature helps you engage your audience and can give you a major step up when it comes to brand authenticity. Psst: if you’re looking for new IG bio ideas, we’ve got 10 hot ones ). 1 Social Media Tool Create.

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How To Save Instagram Stories

Keyhole.co

Effective social media marketing requires authenticity and consistency. For example, you can use user-generated content for authentic storytelling or demonstrate social proof. If you also leverage fast web hosting services and your site is mobile-friendly, you can easily rank higher on search engine results pages.