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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. Authenticity You can’t lie in infomercials. The same is true in social media. Infomercials create brand-new categories by tapping into unexpected desires.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Deftly weaving in a dinner analogy to social media, Jeremiah Owyang compares Twitter to shish-kabob (bite-sized morsels of information) that are tasty but need to be supplemented by “steak&# –infographics, Slideshare presentations, blog posts–and topped off with online video for dessert. Social Media and SEO.