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#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

A South Florida office of Planned Parenthood posted this on their Facebook wall: “Thanks to YOU and people who care about women’s health, the Komen Foundation has reversed its decision…”. In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. click to enlarge.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Media Monitoring.