Remove Attensity Remove Back channel Remove Marketing Remove Visible Technologies
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Brand Monitoring: Where Are They Now?

Net-Savvy Executive

Back-channel emails are a wonderful thing. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Visible Technologies Still doing what they do. Cymfony is now part of WPP's Kantar Media.