article thumbnail

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Local SEO Tracking: How to Track Offline Conversions : Whether it’s by custom URLs or custom phone numbers, offline conversions can be tracked thanks to a bit of analytics know-how. An Optimizer’s Guide to Facebook Ad Reports : Understanding Facebook advertising analytics can give you a leg up on the competition.

Marketing 264
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I’ve tried Foursquare , too.