Analytics, Engagement and Filtrbox - Social Media Informer

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Analytics

Engagement

Filtrbox

Sysomos Acquired By Marketwire

Dave Fleet

JULY 5, 2010

Filtrbox. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Strong analytics. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. Alterian. July 2009. Jive Software. January 2010.

Sysomos

Sysomos Filtrbox Alterian Attensity

Listening Tools

Proactive Report

JUNE 24, 2010

You can do some keyword research to see what phrases people are searching for, or look into your own analytics to see what words and phrases people search to find your website. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. We know by now that we have to listen before we jump into social media. But the question I often get asked is how?

Tools

Tools Filtrbox Jive Netvibes

Sysomos Acquired By Marketwire

Listening Tools

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