Your Blog as Part of an Overarching Business Strategy
ProBlogger
OCTOBER 14, 2014
Along the road, it might meet a new partner, open a new business unit, change its appearance, gain special prizes or run awesome CSR campaigns. As a place where you have the opportunity to present more in-depth content, your blog is a proper medium for hosting an online contest, a giveaway, or for announcing special campaigns.
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