Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports
Webbiquity SMM
OCTOBER 17, 2023
Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). The economy (16%) and analytics (12%) trail considerably at second and third. CPM) or sales ($2.39 CPM) compared to brand awareness campaigns ($0.34 The average social media manager in the U.S.
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