Automation in Public Relations Measurement: Yea/Nay?
Waxing UnLyrical
NOVEMBER 18, 2010
votes, comments, inbound links) and web analytics data (e.g. If you are planning to use automated sentiment to measure or monitor your reputation in the media, be ready to spend a lot of time working with the tool or your vendor to get it right. Seth Duncan is Director of Research and Development at Beyond Analytics.
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