Automation in Public Relations Measurement: Yea/Nay?
Waxing UnLyrical
NOVEMBER 18, 2010
votes, comments, inbound links) and web analytics data (e.g. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. Seth Duncan is Director of Research and Development at Beyond Analytics. website visitors and sales leads) 3.
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