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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. This is smart thinking.

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Klout and the Reality of Return on Influence

Convince & Convert

I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. One guy said to me on my blog, “Mark, are you with me? There are a lot of issues, as you know, with privacy. People would say, “Well, I have a Klout score of 67, therefore I must be a social media consultant.

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