3 Strategies to Make Big Content Work for Your Brand
Convince & Convert
OCTOBER 22, 2013
He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. He’s a copywriter at heart but with a secret jones for analytics. For me, the risks in content marketing are more reputation risks than financial ones.
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