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Experiment: Do Photos With People Perform Better on Instagram?

Hootsuite

It’s time to put a theory to the test with a deep analytical dive, and a little trial and error. (My I’m going to test this theory here in 2021 — albeit with a far smaller sample size — by doing my own face-versus-no-face comparison. Is it genius marketing or are we obsessed with ourselves? Astroturf.). Methodology.

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