Remove Analytics Remove Marketing Remove Sample
article thumbnail

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS.

article thumbnail

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management. 3) Agency Analytics. 2) Allocadia.

Tools 212
article thumbnail

Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

Examples 130
article thumbnail

Qualitative vs Quantitative marketing intelligence: Marketers need both

Oktopost

The evolution of content marketing intelligence As B2B marketers, getting the most out of your campaigns requires understanding whats happening and why. This is where content marketing intelligence comes in. Both have value, and when used together, they give you a fuller picture of your marketing landscape.

article thumbnail

Facebook Analytics Funnels: Value of Reactions and Page Actions

Jon Loomer

Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You probably noticed that I’m on a big Facebook Analytics kick lately. Andrew wrote about 3 Benefits of Facebook Analytics a couple of weeks ago, and I wrote about Facebook Analytics, the Pixel, and Events.

Analytics 162
article thumbnail

Compete Responds To Criticism

Dave Fleet

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. Compete is based on a sample of 2 million, US based panelists. Think of compete numbers as an orange – a U.S.

Compete 277
article thumbnail

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”