Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

Analytics 67

Analytics Metrics Overview Trends 67

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign medium.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Talkwalker SM

FEBRUARY 4, 2016

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. ” Pinterest Analytics – Know Your Audience. ” . ” .

Analytics 105

Analytics Tools Social Media Influencer 105

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives. Stay Objective and Analytical.

Template 112

Template Templates Report Social Media 112

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Luckily, there are several hashtag analytics tools that can take the load off your shoulder. You should always aim to prove the effectiveness of your marketing campaigns. Which Hashtag Metrics Should I Track? Here are 8 easy steps: 1.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Webbiquity SMM

JUNE 21, 2016

Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting.

Google 104

Google Tools Sample Samples 104

Oktopost

NOVEMBER 16, 2021

As a marketing leader, you’re going to want to share these insights with people who could help you take action on them – your social media team. Share all important data with your social media people and give them visibility into some of the relevant Salesforce analytics without direct access to your CRM. Good stuff.

Team 124

Team Social Media B2B Sample 124

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Marketing 125

Marketing How To Software Team 125

Kikolani

SEPTEMBER 12, 2011

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. Triberr Visits vs. Google Analytics. Not all of the t.co

Case Study 163

Case Study Analytics Google Study 163

Jon Loomer

FEBRUARY 7, 2024

One area I’ve found GA4 (which I hate, by the way — LONG LIVE UNIVERSAL ANALYTICS ) useful here is for reporting of quality metrics like time spent and other events performed. A Note on Small Sample Sizes And finally, it’s important to drop the reminder that sample size matters. It matters a whole lot.

Report 178

Report Sample Samples API 178

Ignite Social Media

JULY 22, 2016

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. It’s taken four years for a native analytics offering from the tool, but it’s here!

Analytics 60

Analytics Instagram Metrics Widget 60

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Kikolani

DECEMBER 6, 2011

What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Search Engine Marketing vs. Social Media Marketing: The Showdown – How search engine marketing beats social media (and vice versa) and why you should be investing into both.

Analytics 118

Analytics Research Real Estate Google 118

Jon Loomer

MARCH 14, 2022

Focus on Cost Per Action, but also get a sense of whether that cost is over a large enough sample size to care. If you pull the placement into a parameter, you can use Google Analytics to get a sense of the quality of visits from people who click from each placement. Use URL parameters and Google Analytics. Using URL Parameters.

How To 199

How To Facebook URL Cost 199

Kikolani

NOVEMBER 3, 2011

Google Analytics. How to Use Google Analytics to Create Better Website Content – Create more of the content that keeps visitors engaged, and eliminate content that fails to add value. This article will demonstrate exactly how to use Google Analytics to create better website content. Related Posts.

Analytics 105

Analytics Conversation Social Media Google 105

Dave Fleet

MAY 25, 2011

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. Compete is based on a sample of 2 million, US based panelists. Think of compete numbers as an orange – a U.S.

Compete 277

Compete Quantcast Sample Samples 277

Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing. Pretty radical, eh? It was really interesting.

Radian6 177

Radian6 Marketing Sentiment Sample 177

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

Social Media 190

Social Media Marketing How To Social Media Management 190

Kikolani

OCTOBER 10, 2011

5 Tips for Better Affiliate Product Reviews – Better reviews lead to increased affiliate marketing commissions. 50 Google Analytics Resources – The 2011 Edition – 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more!

Analytics 113

Analytics SEO Social Media Google 113

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 93

Analysis Report Examples Tools 93

Buffer Social

JUNE 22, 2017

One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. A huge shoutout to the amazing folks who are blazing trails on social media marketing and inspired many of the strategies that you will read about in this email course. 5 hidden Instagram marketing features.

Course 110

Course Social Media Strategy Curation 110

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Analytics 108

Analytics LinkedIn Tools Metrics 108

agora pulse

MAY 15, 2017

Did the posts relate to a brand’s marketing goals? Social Media Analytics. Get a sense of what social media analytics tools the candidate has used to grab such metrics. In this sample, look for how well he explains the numbers he pulled. Second, how did this applicant build a community?

Social Media Management 127

Social Media Management Questions Social Media Sample 127

Firebelly

DECEMBER 4, 2011

Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Are analytics misunderstood and misused? Alan and I hung out in San Francisco recently.

SEO 224

SEO Sample Samples Analytics 224

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Most social platforms have built-in analytics.

Data 94

Data Social Media HootSuite Template 94

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

Data 222

Data Sample Samples Survey 222

Likeable

JUNE 18, 2019

Marketing has created a dizzying array of abbreviations and somewhat esoteric terms. How can my average session duration only be 0:01 in so many cases in Google Analytics? In Google Analytics, that is rounded up to 0:01, even if in fact the user spent time reading or watching content on your page. That’s all junk, isn’t it?”.

Metrics 72

Metrics Marketing Analytics Video 72

Jon Loomer

NOVEMBER 3, 2019

Track in Google Analytics. I’m going to assume that you use Google Analytics. Within Google Analytics, click “All Campaigns” under the Acquisition section. While 143 users is not a large sample size, a 16-second duration at about 8 seconds per page would not be considered a high-quality visit!

URL 154

URL Facebook How To Sample 154

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Kikolani

SEPTEMBER 5, 2011

Increase Earnings by Organizing Your Affiliate Information – Get all of your affiliate marketing information all in one place! The following are important pieces of information I have in my Google Spreadsheet to organize my affiliate marketing resources. Why Every Blog Should Have a Marketing Plan. Social Media.

Affiliate marketing 115

Affiliate marketing Organization Tools Twitter 115

Kikolani

DECEMBER 20, 2016

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. This is the ultimate SEO tool to help your digital marketing campaign.

Campaign 61

Campaign Tools HootSuite Marketing 61

Kikolani

DECEMBER 20, 2016

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. This is the ultimate SEO tool to help your digital marketing campaign.

Campaign 60

Campaign Tools HootSuite Marketing 60