Brand Monitoring: Where Are They Now?
Net-Savvy Executive
APRIL 1, 2011
Back-channel emails are a wonderful thing. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. evolve24 Acquired by Maritz Research in 2010. Cymfony is now part of WPP's Kantar Media. It's now known as Dow Jones Insight.
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