Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening is the most oft-cited path to social success, but if the “Mass Influencers aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.
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