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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Personally, I had a problem with an airline recently. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. But now, it’s not based on assumptions, we can categorize based on real data. I called and emailed, and received no response.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.