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The complete guide to chatbots for marketing

Sprout Social

Given that customers prefer to message companies directly, bot marketing can help resolve customer queries more efficiently while meeting your customers when and where they need you. For example, portable blender company, BlendJet, saw their average order rates increase 17% and sales 15% after deploying a Facebook chat plugin.

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How to create a social media style guide: 10 things to include

Sprout Social

For brands that have more common brand names, prepare for scenarios where your exact company name isn’t available. For instance, if your company’s name is Chipmunk, it’s likely that the username will be taken on every platform. Some brands send every Tweet and Facebook post as the company. Visual guidelines.