How Do You Socialize an Already Social Brand?
Techipedia: Tamar Weinberg
DECEMBER 1, 2010
Building these strong relationships gives users a renewed faith in your company and causes them to help be your vocal advocates. When Windows 7 was launched, Microsoft encouraged fans to create their own launch parties (and free product was given as well). If you empower your customers, they can be your unofficial brand ambassadors.
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