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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Naturally, it’s not possible to predict what news that are waiting around the corner to break, but it’s possible to know that some events will gain attention within social media. Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe.

Netvibes 218
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). People mention what they are doing on social media channels and they also look for advice. For example, if you were tracking a hashtag you could automatically track the topics within the hashtag.