Is Twitter for Business Even Worth the Trouble | social crm.
Convince & Convert
SEPTEMBER 20, 2010
Nobody forced companies to get involved with their customers in this way. consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. But yet so many companies are using Twitter as a post-modern headline news service. And for what?
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