Convince & Convert

FEBRUARY 9, 2011

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

CoTweet 140

CoTweet CoTweet Aggregator Research 140

Koka Sexton

JANUARY 13, 2009

Between online storage, email, web servers and my pictures, I use different companies for different things. I have lost my interest in Yahoo though I do follow their company information like the new CEO Carol Bartz. You can track the daily aggregate views of your photos and see how many times people are looking through your pictures.

Yahoo 40

Yahoo Flickr Foursquare CoTweet 40

Koka Sexton

NOVEMBER 22, 2008

FeedBurner also offers the largest feed and blog advertising network that brings together an unprecedented caliber of content aggregated from the world’s most recognized media companies (e.g. Our Web-based tools help bloggers, podcasters and commercial publishers promote, deliver and profit from their content on the Web.

RSS 40

RSS Feed Feedly FeedBurner 40

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Koka Sexton

MARCH 24, 2009

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets.

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets.

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. But yet so many companies are using Twitter as a post-modern headline news service. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145