Facebook advertising cost: Everything you need to optimize your ROI
Sprout Social
SEPTEMBER 6, 2018
Cost Per Like (CPL) : Used in Like campaigns, the CPL is used when a user clicks Like when presented with an ad. Cost Per Mille (CPM) : Cost per 1000 impressions. When looking at the CPM metric, Statista found that product catalog sales cost the highest at $4.77 CPM compared to the lowest at $0.48 You will pay in CPM.
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