Facebook advertising cost: Everything you need to optimize your ROI
Sprout Social
SEPTEMBER 6, 2018
Cost Per Like (CPL) : Used in Like campaigns, the CPL is used when a user clicks Like when presented with an ad. Cost Per Mille (CPM) : Cost per 1000 impressions. Cost Per Action (CPA) : For campaigns with specific actions in place, like an App Install, CPA is measured per action. CPM compared to the lowest at $0.48
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