Facebook advertising cost: Everything you need to optimize your ROI
Sprout Social
SEPTEMBER 6, 2018
Facebook advertising has its own lexicon and it’s best to become familiar with these terms before you embark on your campaign adventures. For example, boosting a post for engagement still creates a subtle Like button that users can click. Cost Per Mille (CPM) : Cost per 1000 impressions. You will pay in CPM.
111 
Let's personalize your content