Facebook advertising cost: Everything you need to optimize your ROI
Sprout Social
SEPTEMBER 6, 2018
Cost Per Mille (CPM) : Cost per 1000 impressions. When Q4 and the holiday season comes around, you’ll find yourself competing with many more businesses, which will increase your costs. When looking at the CPM metric, Statista found that product catalog sales cost the highest at $4.77 CPM compared to the lowest at $0.48
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