Facebook advertising cost: Everything you need to optimize your ROI
Sprout Social
SEPTEMBER 6, 2018
Cost Per Action (CPA) : For campaigns with specific actions in place, like an App Install, CPA is measured per action. You’ll pay in CPA. Conversion : This objective comprises of Conversions, Catalog Sales and Store Visits. Conversion : This objective comprises of Conversions, Catalog Sales and Store Visits.
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