What You Need To Know About Programmatic Advertising For 2019 And Beyond
Social Media Strategies Summit
SEPTEMBER 12, 2019
Engagement level. Social Engagement. Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns. IBM is already using Watson for buying media in both the US and the UK, with the highest results show a stunning 71% reduced CPC. As voice-activated technology becomes more mass market, brands are looking to these devices as a new way to engage an active group of listeners.