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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Engagement level. Social Engagement. Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns. IBM is already using Watson for buying media in both the US and the UK, with the highest results show a stunning 71% reduced CPC. As voice-activated technology becomes more mass market, brands are looking to these devices as a new way to engage an active group of listeners.