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How You Should Be Marketing to Generation Alpha

Likeable

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. And although they’re online right now, we’re also having more and more conversations about the negative impact social media can have on young children and teenagers.

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‘Fourth Transformation’ book: Brace for impact

Socialmedia.biz

As the authors explain, following a terrific foreword by social marketing superstar Gary Vaynerchuk, the new computing age we’re about to enter follows the eras of the mainframe, the personal computer with its graphical point-and-click interface, and the mobile device era that kicked off with the launch of the iPhone in 2007.

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