Pixlee

DECEMBER 15, 2021

billion in 2025? User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Hootsuite

MARCH 2, 2022

Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from. It can be embedded or shared on other social channels just like any other public pin board. That’s more than 4.6 billion people, up from 1.5 billion a decade ago.

Retail 104

Retail Social Media Brands Tips 104

Audiense

SEPTEMBER 23, 2016

The strategies for combining these two aspects needs to come from platform strategists and creatives who are embedded in this stuff and have an understanding of the business goals. Not business leaders themselves who have a company to run.” “Philips have set a goal to improve 3 billion lives a year by 2025.

Data 60

Data Influencer Campaign Strategy 60