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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

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The Metaverse: What it is and why it matters for brands

Sprout Social

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. The short answer is yes.

Brands 116
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Tab’s Chocolate Social Media Strategy: A Tempting Recipe For Success

Keyhole.co

But turning a mere dorm-room startup into a global sensation hasn’t been the easiest for founder duo Oliver Brocato and Jake Lewin. You can authenticate your account on Keyhole, get a pulse of audience sentiments, and see which social media platforms will work the best for your brand. However, it has started scaling again.