Can you make a great six-second ad? Here’s what we learned from the best
Buffer Social
SEPTEMBER 9, 2019
On Instagram, you can upload a pretty photo or a meme. They are charged by CPM – cost per thousand impressions, meaning that you pay for a bumper ad for every 1,000 impressions of your video. And according to an AdStage report, in 2018 the average CPM on YouTube was $9.68. Think mobile-first when building your ad.
75 
Let's personalize your content