The Surprising Places Marketers Plan to Increase Budgets in 2014
Convince & Convert
JANUARY 8, 2014
The oft-reported prediction from Gartner that the CMO will control more technology budget than the CIO by 2017 may in fact turn out to be true, but that’s still three year off – allegedly. I wasn’t a math major, but if everything is going up, what is going down?
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